Carry On on Netflix
With Extra Credit
Concepting, Strategy, Writing
Carry On is the thriller of the season. Bringing Die Hard’s “Is it a Christmas Movie” energy, concepts needed to ride the line between heart-pumping action and a winter launch landscape. Extra Credit came forward with a luggage carousel of ideas, with the final selections covering everything from premiere event touch points, OOH, and a gamified Photo Booth.
CARRY ON
CARRY ON
A giant pile of suitcases stacked into the a shape of a tree towered over Sunset Blvd. Check out main character, Sofia Carson’s TikTok for a 360 view, or her instagram post, below.
Beyond suitcases everywhere, I dug into developing a gamified TSA agent experience that invited guests to try and sniff out the nefarious suitcase like the lead character in the movie. Inside a special suitcase, a surprise Photo Booth offered a digital takeaway.
