Netflix’s What Next Fortune Teller

With Extra Credit

Concepting, Strategy, User Experience

 

Netflix had a few extra cards up their sleeve to bring their tarot-infused “What Next” campaign to life. They tapped Extra Credit to turn a little mysticism into a whole lot of magic. With a Zoltar-inspired fortune teller with an animatronic Teyana Taylor as our fortune-telling leading lady. We took the campaign’s crystal-ball concept and ran with it, dreaming up, building, and deploying an interactive experience that gave fans a glimpse into what Netflix’s future slate of titles.

DISCOVER YOUR FUTURE

DISCOVER YOUR FUTURE

Early in the creative development process, I also led creative concepting of supporting materials, which included dimensional, oversized tarot cards spilling out into the real world throughout OOH placements.

My personal contribution to this highly cross-functional project included developing the interactive experience between Teyana and the visitor en route to the final output as well as building out AI training material to make sure our fortune teller sounded like Teyana herself.